Privacy policy

1. About this policy

This policy explains how Goat Mart (“Goat Mart”, “we”, “us”, “our”) handles personal information when you visit https://goatmart.pk, create an account, publish a listing, contact a user or contact us. Muhammad Ahmad Gujjar is the person responsible for data on the platform.

Goat Mart is a technology platform and neutral venue. Listings, prices, photographs, descriptions and claims are created and controlled by independent users. Goat Mart does not own, breed, house, transport, inspect or sell any animal or product listed on the platform and is not a party to any resulting contract between a buyer and a seller.

Because we are a venue rather than a party to your transactions, the information other users hold about you as a result of dealing with you is outside our control and is not covered by this policy.

2. Platform data notice

Listings, shops, farms, providers, prices, statistics and dashboard figures are provided by independent users or generated from platform activity and market inputs. Always verify animals, products, identities, prices and documents before relying on them. Community forum posts are member-generated opinions, not official Goat Mart advice.

Public marketplace content can include user-submitted names, profiles, listings, messages, ratings and business details. Treat anything you publish as visible to other platform users unless the interface clearly marks it private.

3. What information we collect

We collect only what is needed to run the platform, keep it safe and meet our legal duties. Depending on how you use Goat Mart, this may include:

• Account data — your name, mobile number, email address, city, password credentials, profile photograph, preferred language and account settings.
• Verification data — CNIC or business registration details and supporting documents where you apply for a verified badge.
• Listing and content data — animal or product descriptions, breed, age, weight, price, photographs, videos, documents you attach, reviews and ratings you write.
• Transaction and payment metadata — order references, amounts, plan and subscription status, invoice records and manual payment confirmations. We do not store full bank credentials; those stay with the bank or wallet provider used by the parties.
• Communications — messages you send through platform chat, enquiry forms, support emails and reports you submit about other users.
• Device and technical data — IP address, browser and operating system, device identifiers, language, referring pages and crash or error logs.
• Usage data — pages viewed, searches run, filters applied, listings saved, calculator inputs and general interaction patterns.
• Location data — the city or region you select, and approximate location derived from your IP address. We use precise device location only if you explicitly grant permission, and you can withdraw it at any time.

4. How we collect it

Most information comes directly from you when you register, publish a listing, buy a plan or contact support. Some is generated automatically as you use the platform, through cookies and similar technologies. A small amount may come from third parties such as manual payment providers, analytics tools and, where you choose it, a social or phone sign-in provider.

5. Our lawful basis for using it

We rely on: performance of a contract, where processing is necessary to give you the account and services you asked for; legitimate interests, where processing is necessary to keep the platform safe, prevent fraud, improve our product and defend legal claims; legal obligation, where a law, regulator, tax authority or court requires it; and consent, for optional activity such as marketing messages, analytics cookies and precise location.

Where we rely on consent, you may withdraw it at any time. Withdrawal does not affect processing already carried out.

6. How we use your information

We use personal information to create and operate your account; publish and moderate your listings; enable buyers and sellers to contact each other; process plans, subscriptions and payments; verify identity and issue badges; detect, investigate and prevent fraud, scams, spam and abuse; answer support requests and resolve disputes; measure and improve the product; send service messages, and marketing only where you have opted in; and comply with legal, tax and regulatory obligations.

We do not sell your personal information, and we do not share it with advertisers for their own independent marketing.

7. What other users can see

Your display name, city or region, profile photograph, listings, ratings, review history and any verification badge are visible to other users and may be indexed by search engines. Treat everything you publish as public.

Your phone number is masked in chat by default and is revealed only if you choose to reveal it, or if you publish it in a listing or message. Verification documents are never shown to other users.

Transactions, payments or communications conducted outside Goat Mart fall entirely outside the platform's records and protections, and Goat Mart accepts no responsibility for them.

8. Who we share information with

We share personal information only in the following circumstances:

• Service providers — hosting, storage, database, email and SMS delivery, error monitoring, analytics, payment processing and customer-support tooling, each acting on our instructions under a duty of confidentiality.
• Other users — where you transact, negotiate or communicate, the details reasonably needed to complete that dealing, such as your display name, city, order reference and, where you choose, contact details.
• Professional advisers — lawyers, accountants and auditors, where necessary to establish, exercise or defend legal claims.
• Law enforcement, regulators and courts — where we receive a lawful request, or where we believe in good faith that disclosure is necessary to comply with the law, prevent fraud or harm, or protect the rights and safety of any person.
• A successor entity — if the business is reorganised, merged, acquired or sold, in which case your information may transfer subject to this policy.

9. Cookies and similar technologies

We use essential cookies to sign you in, secure your session and remember your city and language. We use preference cookies to keep your settings, and analytics cookies to understand how the platform is used so we can improve it.

You can refuse or delete non-essential cookies at any time through your browser or your account preferences without losing access to the platform. Our Cookie Policy explains each category and how to control it.

10. Marketing and notifications

Service messages — verification results, order updates, security alerts and policy changes — are part of the service and cannot be switched off while your account is open.

Marketing emails, SMS and push notifications are optional. Every marketing message carries an unsubscribe route, and you can change your preferences in your account at any time.

11. How long we keep information

We keep account, listing and transaction records for as long as your account is active, and for a reasonable period after closure so that we can meet tax, accounting, fraud-prevention, dispute-resolution and other legal obligations.

Verification documents are kept only as long as needed to support the badge and any related legal duty. Technical logs are kept for a short period for security and debugging. Content you have published publicly, such as reviews, may remain visible in anonymised form after your account closes.

12. How we protect information

We use encryption in transit, access controls, restricted internal permissions for verification documents, and monitoring for suspicious account activity. Our team is instructed to access personal data only where there is a genuine operational reason.

However, no method of transmission over the internet and no method of electronic storage is 100% secure. We cannot and do not guarantee absolute security, and you share information with us at your own risk. Choose a strong, unique password, keep your one-time codes private, and tell us immediately if you suspect your account has been accessed by someone else.

13. Children’s information

Goat Mart is not intended for anyone under 18 and we do not knowingly collect personal information from children. If you believe a child has given us information, contact us and we will delete it and close any related account.

14. Your rights

Subject to applicable law and the records we must retain, you may ask us to:

• Access — receive a copy of the personal information we hold about you.
• Correct — fix information that is inaccurate, out of date or incomplete.
• Delete — close your account and erase information we no longer need to keep.
• Object or restrict — stop or limit processing we carry out on the basis of legitimate interests.
• Withdraw consent — for marketing, analytics cookies or location, at any time.
• Port — receive the information you gave us in a common, machine-readable format where technically feasible.

15. International transfers

Our hosting, email, analytics and manual payment providers may store or process data on servers outside Pakistan. Where information is transferred internationally, we take reasonable steps to ensure it remains protected by appropriate contractual and technical safeguards.

16. Third-party links and services

Third-party services shown on Goat Mart — including veterinarians, transporters, inspectors, consultants and shops — are independent businesses. Goat Mart does not employ, supervise, guarantee or accept responsibility for their work, conduct, pricing, licensing or outcomes.

The platform may link to third-party websites, apps, maps and payment pages. Those services have their own privacy policies, which you should read. We are not responsible for their content, security or data practices.

17. If something goes wrong

If a personal data breach occurs that is likely to create a significant risk to you, we will investigate without delay, take steps to contain it, notify the relevant authority where required by law, and tell affected users what happened, what we are doing and what they should do.

To the maximum extent permitted by applicable law, Goat Mart, its founder, team, contractors and affiliates shall not be liable for any indirect, incidental, special, consequential, punitive or exemplary damages, nor for any loss of profit, revenue, livestock, income, data, goodwill or opportunity, arising from or connected to your use of the platform. Where liability cannot lawfully be excluded, aggregate liability is limited to the amount you paid to Goat Mart for the service in question during the three months preceding the claim, or PKR 5,000, whichever is lower.

18. Changes to this policy

We may update this policy as the platform develops or the law changes. The current version is always published here with its review date, presently 30 July 2026. Where a change is material we will highlight it on the platform, and where the law requires it we will notify you directly before it takes effect.

19. Contact us

To exercise a right, ask a question or raise a complaint about privacy, write to muhammadahmadgujjar79@gmail.com, addressed to Muhammad Ahmad Gujjar, Goat Mart, Lahore, Punjab.

Saturday – Thursday, 9:00 AM – 9:00 PM (PKT). We aim to reply within one business day. We may ask you to verify your identity before we act on a request about personal data.