Our story
Built for Pakistan's
livestock trade
Goat Mart connects buyers, sellers, shopkeepers and farms on one premium platform — with verification, manual payment proof and honest measurement tools at the centre of every transaction.
- Live Animals
- 0
- Live Shops
- 0
- Active Cities
- 0
- Support
- 24/7
Why we exist
A fair price, an honest measurement, a safe deal
Livestock trading in Pakistan runs on trust between people who often meet only once. Goat Mart makes that trust visible — a verified badge, a measurement photograph, a teeth photograph for age, a health document — so a fair deal does not depend on luck.
We started with goats in Punjab. Today the same principles run across cattle, sheep, camels, poultry, agricultural shops and farm management — one connected platform instead of five different apps.
On the platform today
7
Animal listings
6
Verified shops
Goat Mart runs on a focused marketplace catalogue so listings, shops and prices stay clear, useful and easy to verify.
What guides us
Three principles behind every screen
Trust before scale
Every seller, shop and animal is verified before it earns a badge. We would rather grow slowly with trust than quickly without it.
Built with the trade, not just for it
Our measurement and pricing tools come directly from conversations with farmers, dealers and shopkeepers across Punjab and Sindh.
Premium, not complicated
A calm, editorial interface that works as well over a weak rural connection as it does on a fast broadband line in Karachi.
Our journey
How the platform has grown
- 2021
Founded in Lahore
Started as a goat marketplace serving three cities in Punjab.
- 2023
Shops marketplace
Feed and veterinary businesses joined with verified storefronts.
- 2024
Farm SaaS launched
Herd, breeding and health records for commercial farms.
- 2026
National pilot
Growing city by city with verified sellers, shops and farms on one platform.
The person behind it
Founded by Muhammad Ahmad Gujjar
Goat Mart is not a venture experiment. It was built by someone who grew up inside this trade.
In his words
“I grew up around this trade. The animals were always good — what was missing was information you could trust. That is the whole reason Goat Mart exists.”
Muhammad Ahmad Gujjar — Punjab, Pakistan
Muhammad Ahmad Gujjar is the founder of Goat Mart. Raised around livestock in Punjab, he started the platform after watching honest farmers and small shopkeepers lose money to guesswork, unverified sellers and prices nobody could check. Goat Mart is his attempt to give the trade the tools it deserves.
What he set out to fix
- Prices nobody could independently check
- Weights and ages taken on trust alone
- Good sellers with no way to prove it
How the platform answers it
- Published city and breed price intelligence
- Measurement, age and feed calculators, free
- Verification badges tied to real documents
Where we work
Rooted in Punjab, serving all of Pakistan
Our head office is in Lahore, with field operations across the Bahawalnagar and Bahawalpur belt where much of the country's finest livestock is raised.
Lahore
Punjab
Product, engineering and buyer support for central Punjab.
Haroonabad
Bahawalnagar District, Punjab
Seller onboarding, animal verification and farm visits.
Bahawalnagar
Punjab
Livestock market coverage and transporter coordination.
Bahawalpur
Punjab
South Punjab breeds, farm partnerships and inspections.
“Real buyer, seller, shop and farm stories will appear here after verified platform activity begins.”
Goat Mart · Fresh production platform
Talk to us directly
One inbox, read by the founder
- muhammadahmadgujjar79@gmail.com
- Saturday – Thursday, 9:00 AM – 9:00 PM (PKT)
- Support in Urdu, English, Punjabi and Saraiki
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